If you have read anything about India's Digital Personal Data Protection Act, 2023, you have probably seen the phrase "Consent Manager" used loosely, sometimes as a label for any tool that collects consent on a website. That is not what the term means under the Act, and the gap between the two meanings matters if you are trying to work out what you actually need for your store.
The Act's specific role
The DPDP Act creates a defined role called a Consent Manager. It is a registered, interoperable intermediary that sits between a person and the many organisations holding that person's data, giving them a single place to see, manage, and withdraw the consents they have given across those organisations. A Consent Manager has to be registered with the Data Protection Board of India and meet obligations around interoperability, so that consent given or withdrawn through it is recognised everywhere it applies.
That is a specific, regulated piece of infrastructure, closer to an account aggregator model than to a website plugin. It is meant to work across many data fiduciaries at once, not inside a single merchant's checkout flow.
What a store-level consent tool actually does
A consent tool installed on a single Shopify store is a different thing entirely. It operates inside that one store's relationship with its own shoppers: showing a notice, recording a yes or no, and keeping that record so the merchant can point to it later. It does not sit across multiple fiduciaries, it is not registered with the Board, and it does not give a shopper one dashboard to manage consent with every company they have ever dealt with.
Both things are legitimate and useful. They just answer different questions. A Consent Manager answers "where has this person given or withdrawn consent, across everyone." A store-level tool answers "did this specific shopper agree to how this specific store uses their data, and can we prove it."
Where Consent Jet sits
Consent Jet is explicitly not a registered Consent Manager under the Act. It does not claim to be, and nothing in its design or its claims should be read that way. What it actually does is scoped to a single Shopify store: it finds the third-party tools that store sends shopper data to, such as an ad pixel, an email platform, a WhatsApp provider, a logistics partner, or a reviews app, and builds a plain-English privacy notice around what it finds. It puts a consent banner on the storefront and keeps a tamper-evident log of each shopper's answer. None of that requires registration with the Board, because none of it is the Consent Manager function the Act defines.
Why the distinction is worth knowing
If a vendor tells you their product is a "Consent Manager" in the Act's sense, that is a specific and checkable claim, not a marketing flourish. Ask whether it is registered with the Data Protection Board, because that is what the term legally requires. Most merchant-facing consent tools, including the honest ones, are not making that claim, and should not be. What they are doing instead is the groundwork that actually sits inside your control as a merchant: knowing where your customers' data goes, telling them plainly, and keeping a record of what they agreed to.
That groundwork is not a substitute for a registered Consent Manager appearing somewhere in the data economy over time. It is simply the separate, narrower job of a single store being honest with its own shoppers, which is a job every D2C business already has regardless of how the wider Consent Manager ecosystem develops.
If you are trying to work out which one you need, start from where your obligation actually sits: as a Shopify merchant, you are the one deciding what data your store collects and who it is shared with, and that is the responsibility a store-level tool is built to help you discharge, not a registered intermediary's job.
Consent Jet is built for exactly that narrower, store-level job: it scans your store's processors, assembles your privacy notice from what it finds, logs shopper consent on your storefront, and gives you a place to record access, correction, and deletion requests on their statutory clock.